Ksubi (formerly known as Tsubi) is an Australian fashion label, co-founded and directed by surfers Dan Single and George Gorrow.The brand is known as one of the notorious, recognised, street-wise and innovative fashion labels in the world, with a diverse range of fans ranging from Australian underground musicians and New York City models, to celebrities and fashion icons such as Kanye West, Gemma Ward, Ashley Olsen, Kate Bosworth, Madonna, Scissor Sisters, Kate Moss, Pete Doherty and many more.
Created in 2000, Single and Gorrow (who spent most of their spare time surfing and playing in a band), were unsatisfied with the range of jeans on the market and couldn't find pairs that fitted properly. Under the name Tsubi, they started manufacturing their now famous jeans and denim, which quickly became a cult classic and their collections reached a level of hysteria in the fashion world due to their fresh designs and perfect fit. The denim fits comfortably upon first wear and gets better with age - noticeably more enjoyable with constant use.
Describing themselves as a collective, Ksubi is known as rebellion against consumer trends and has inadvertently become a social commentator of its generation. Due to its authenticity, ideas and individuality, the brand has become an underground subculture, and a fusion of fashion, music and art. Refreshingly, unlike most fashion labels which are stuck in the past, Ksubi focuses on the future.
After conquering the Australian fashion scene, Ksubi made its international debut in London in 2002, with an installation held in the depths of an abandoned tube station at Aldwych. Following this, Ksubi became a major contender in the fashion league with their in-store installation at Selfridges Department store in London alongside the likes of Stella McCartney, Martin Margiela and Marc Jacobs.
Ksubi has five official stores, and their garments, jeans and eyewear are sold in selected boutiques around the world.
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