Marlon Raichel, The Brand Manager branched off and started to launch his private label , SneakTip in 2006. The company is Coney Island based and is a lifestyle brand delivering products geared towards the streetwear culture, mostly the sneaker enthusiasts
A few years ago, collecting sneakers was an underground group of hobbyist who spent most their time and money looking and hunting for extremely rare realeases of sneakers. Sneakerheads, as we call them, always had to have heads up on the sneaker market, staying ahead and always on tip of future releases, thus the name Sneaktip.
With the continuing flow of commemorative releases, teared exclusive accounts and the retro phenomenon, maintaining a healthy ensemble of footwear has became a general mass standard.Now the word "sneakers" have had become a household name. SneakTip pulls from the essence of New York's rich, urban lifestyle-meshing its arts, history, icons and music to bring a sneaker infused T-shirt brand with substantial depth to successfully reach this new niche market, the "SneakerHeads".
No comments:
Post a Comment