Official

About Official®

History
Official® was conceptualized by Jason Maggio (founder of Vapors Magazine) in December of 2006 after designing the S/S 07 line for Estate LA. Jason recognized a void, while simultaneously realizing a calling from the streetwear scene and market place and immediately put a business model into action by creating the Official® brand.

Philosophy
Official® is a newly launched premium fitted headwear company hailing from the always inspirational city of San Francisco, California. The headwear company has constructed a truly unique and quick to market business model for their product by releasing one-time limited styles every two to three weeks to retailers. Their ability to keep a constant flow of fresh new product on their retailer’s shelves, in the media (blogs, websites, print magazines) is a concept that is aligned and in-tune with the demand of today’s influential set and savvy consumer.


Way South London



London’s Shoreditch meets Miami summer; white and blue houndstooth on the side panels and underbill are an intriguing complement to the tan, turquoise, and purple...


North Hampton



This is the grown man’s fitted with a brown and steel blue micro houndstooth and brown stitching. Houndstooth patterns continue on the undervisor.