Thursday, November 22, 2007

Featured Brand : Crooks N Castles



Crooks & Castles have always routed for the villain whether it be in a movie, a comic book, a novel, a rap song or everyday life. Growing up in Los Angeles during the 80's & 90's has become a part of this villainous lifestyle. Gangs were everywhere - the hood, the city, even middle suburbia. Most had no choice but to adapt to the environment. Some were able to escape or even channel what they've learned on the street into something lucrative. What caught the people’s attention in the mid 90's were independent fashion/graphic brands. After years of learning the in's & out's of the business by starting a brand without any knowledge of how to start or run a clothing company, they’ve finally come to this... "Crooks & Castles"! The concept was easy. "Crooks", criminals, pimps, hustlers, thieves, etc and "Castles" the ones who got rich by becoming a crook.



From the robber barons of the early times like the vanderbilts, the rockefellers, the carnegies to the modern day billionaires - Bill Gates & Microsoft. Those who stopped at nothing to get their "Castle". Hoping one day to be the next rich crook. In some of the designs you might see a familiar icon or logo that they took (stole) and gave it their own twist. They felt that some high fashion brands only catered to someone in a certain lifestyle or with a rather large bank account. Therefore they took what the other brands made and crafted it to fit theirs. In all honesty... who cares? They just really wanted to make some... Hot Shit!

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